The International Herald Tribune, 13/12/06

Sao Paulo is removing all bilboard advertising above eye level. Quite a move, as Roberto Pompeu de Toledo writes, it is “a rare victory of the public interest over private, of order over disorder, austhetics over ugliness, of cleanliness over trash…For once in life, all that is accustomed to coming out on top in Brazil has lost”

Of course advertising and business  is most displeased  saying this damages the rules of market economy and respect for the rule of law, the essence of capilatlism being the availability of information about products.  The sole dissenting vote bemoaned the loss of advertising, saying “Advertising is both an art form and, whhen you’re in your car or alone on foot, a form of entertainment that relieve solitude and boredom”.

How incredibly awesome! I sincerely hope that the law makes it through the ineveitable flood of challenges in court. It would be quite something that a city reclaims its visual space from the onslaught of advertising and relieve the visual clutter and overload of modern megalopolises.

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